In 2005, I joined the Rowan design team as Head Designer. In my role, I was responsible for the creative aspect of the Rowan Magazine and brochures. I designed and oversaw the design collections for the publications as well as the art direction and styling of most of the photography shoots. I was also responsible for the editorial content of the Rowan Magazine, briefing journalists and writing myself. I was also heavily involved with the development of new yarn ranges and the selection of new colours each season.
In May 2013, I started my own design company and launched this website and my blog. I now produce my own books, kits and hold popular creative workshops from my village hall at home in rural Leicestershire as well as continuing a close relationship with Rowan. On the 1st July I will be starting my FAIRISLE CLUB and I'm also planning to start offering a knitting service, allowing you have one of my designs knitted especially for you.